In a bid to make Netflix and other streaming services easier to use and less expensive to subscribe to, Netflix announced Wednesday that it would offer a free trial of its video-on-demand service.
The company is charging subscribers $4 per month for the trial, which comes with no obligation to pay.
Netflix is also offering a one-month free trial to existing subscribers.
“With a free Netflix trial, we’re making it easier for anyone to get started with streaming on-demand video on a broad range of devices, and we want to make sure that Netflix users have the tools to take advantage of their new access,” Netflix chief content officer Ted Sarandos said in a blog post.
“For those of you who don’t have a subscription, you’ll have access to Netflix on all your devices for one month.”
The move comes just weeks after Netflix made its first foray into streaming content, launching a standalone app for Apple TV.
Netflix’s $4 trial comes with a one year subscription, and users can opt to pay $12 per month and get unlimited access to the service.
Netflix also has a paid streaming service called InstaFlix that lets people watch TV shows and movies for $10 a month.